I design brand strategy around how people decide.
I help funded startups clarify positioning, align brand and marketing, and build systems designed for long-term growth.
Strategic and creative work that compounds.
Brand & Experience Strategy
Defining positioning, narrative, and experience principles that guide creative and growth decisions.
Design Systems & Brand Systems
I build scalable systems that align brand, design, and marketing across teams and touchpoints.
Wireframing & Prototyping
I turn early ideas into structured wireframes and interactive prototypes to test functionality and user experience before full-scale development.
User & Market Insight
Researching behavior, perception, and context to inform strategy and creative direction.
Mobile Product Experience
Designing mobile experiences that feel intentional, intuitive, and aligned with brand goals.
Web Product Experience
Creating web experiences that balance clarity, usability, and long-term brand consistency.
Curious what else I do?
Explore selected work across strategy, creative direction, and execution.
Designing strategy, creativity, and clarity into products.
I’m Akhil Patnaik, working across brand, marketing, and product strategy.
I’ve worked with teams at different stages, from early startups to scaling organizations. Regardless of context, I focus on bringing clarity to decisions that shape brand, growth, and user perception.
Over the years, my work has spanned strategy, creative direction, and execution. I connect psychology, market insight, and design to build systems that are both effective and enduring.
Work experiences
I bring over 7 years of experience working across startups, agencies, and product teams, contributing to strategy, creative direction, and growth.
Santa Browser
Creative/Marketing Strategist
Jun 2023 – Present
Trideify
Head of Marketing & Sales
Jan 2022 – Jun 2023
Echo Education & Advertising
Marketing & Creative Lead
Mar 2020 – Jun 2023
Unique Entertainment
Growth & Content Strategist
Mar 2017 – Mar 2020
Tools I work with
Tools support the work. Thinking drives it. I use industry-standard platforms to design, test, and scale ideas efficiently.
Figma
Premiere Pro
Photoshop
Google/Meta
Chat GPT
Mid Journey
My work, your next inspiration.
Mobile App Design
Finwise Mobile App
Simplified mobile banking experience with a clean, accessible interface for all user levels.
Web App Design
Shopmetrics Dashboard
Built a powerful analytics dashboard with real-time insights and intuitive visual data reports.
UI/UX Design
VitaTrack Wellness
Created a complete wellness tracker with habit tools and vibrant, user-friendly visuals.
Award-winning product design work.
Best UX for Mobile Health App
2025
Top Interface Innovation in Fintech
2024
Best Prototype Presentation for App Design
2023
Most Impactful Design for Nonprofits
2022
What people say about my work.
Working with you was seamless and inspiring. The design feels intentional, sharp, and very easy to use.
Maya Chen
Co-Founder at Clarity App
You made our platform not only beautiful but also easier to navigate. I felt heard, and the result reflects that.
Leo Dimas
Product Manager at Nova Tools
From wireframes to final prototypes, everything was delivered with care and clarity. Would definitely collaborate again!
Alia Reeve
Design Lead at Orbit Agency
You understood our vision better than we did. Every screen felt like it had a purpose, and the UI decisions made our app feel alive. Thanks for pushing the experience further than we expected.
Jon Rivas
Founder of Movewell
Honestly one of the most thoughtful designers I’ve worked with. You asked the right questions, challenged assumptions, and delivered a user-friendly interface. Everything just worked and looked great too!
Selina Park
Marketing Director at B+ Studio
Curious about my work process?
What kind of projects do you take on?
I focus on digital product design—mainly UI/UX for web and mobile apps, dashboards, and design systems.
Do you work with startups or larger companies?
Both! I enjoy helping early-stage startups bring ideas to life, and I also collaborate with larger teams on scaling or redesigning existing products.
What tools do you use for design?
I mainly use Figma for UI/UX design, and supplement with tools like FigJam, Adobe CC, and Notion for planning and collaboration.
Can you also build the design into code?
Yes! I specialize in frontend development and can build responsive websites using Webflow, Framer, and WordPress
How do you usually start a new project?
I usually begin with a discovery call to understand goals, users, and requirements. Then we move into wireframing based on feedback.
Do you work remotely or on-site?
I work remotely with clients worldwide but am open to hybrid or on-site setups if needed.
Are you available for freelance work?
Yes, I currently take on freelance projects depending on the timeline and scope. Feel free to reach out to check availability.
Can you help with branding too?
Yes, I can assist with basic brand identity like logo design, typography, and color systems—especially when tied to a digital product.
Do you collaborate with developers?
Absolutely. I’ve worked with developers in both agile and startup environments.
How do I get in touch or start a project?
You can reach out via the contact form or email me directly. I’ll get back to you to schedule a quick intro call.
Looking for strategic help? I'm here for you.
Whether you’re starting a new project or just want to say hi, I’d love to hear from you. Fill out the form and I’ll get back to you shortly.
